Basic SEO Best Practices for Web Development

Webmasters and inbound marketing professionals can utilize the tips and tools listed below to achieve the best ranking in search engine results.

What is SEO?

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Here are some quick but important SEO steps for the beginners to follow:

Make website structure crawlable by search engine
Use a fast web hosting service
Include right words in Meta Keywords tag, do proper keyword research
Include Meta Description tag and write most appropriate description of your pages
Title tag should be included on all the pages
Don’t forget to optimize the images, include ALT image tag
Make sure that the code passes W3C validation
URL structure should be shorter than 2,083 characters
Verify SSL certificate installation with SSL Labs
Avoid the use of JavaScript on homepage if necessary then put it at the bottom of the page
Use PageSpeed Insights tool to check performance of web pages
Use Schema Validator to validate Schema markup
Use Google's Rich Results to preview markup of search results
Use Mobile Friendly Tool to preview responsiveness of specific web pages
Disavow links with the Google Disavow Tool
Use some comprehensive analysis tool to optimize your website, we recommend Google Analytics
Google Keyword Planner is a free tool for keyword research

This list is not exhaustive and other tools should be considered as well.

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